Nigerian musician and songwriter, Ayodeji Balogun, better known as Wizkid, has added another milestone to his list of accomplishments: he is the face of the new PUMA x JD Sports campaign to support the relaunch of the Suede Classics range of German apparel and footwear company, PUMA for Autumn/Winter 2020.
Throughout the campaign, which launches today November 4 via the JD Sports online store, as well as at the retail giant’s stores across Europe, Wizkid sports the PUMA Suede in three classic colourways. The silhouette – which first released in 1968 – appears in a classic black upper with either a white stripe or blacked-out stripe, while the final colourway features a khaki upper and white stripe.
Announcing the campaign back in October, PUMA described Wizkid as a “truly innovative and exciting artist in the music scene, [who] embodies the passion and hustle we look for in someone to represent PUMA.” In response, Wizkid said, “Puma is a brand I’ve loved and respected growing up, and so the decision to become an Ambassador felt completely natural. The Puma Suede is a classic shoe that can be worn by anyone at any age and I think my fans will really connect with that.”
All colourways of the sneakers will be available at select stockists and on the JD Sports website from today, November 4.
Source: Hypebeast