Talk to the average parent, and they would tell you that their children deserve the best. Which is why it should not be surprising that luxury brands are beginning to cater to this often-neglected demographic. Last year, it was luxury car brands creating real cars for children, from the Bugatti Baby to the Aston Martin DB5 Junior. This year, luxury fashion brands might just be taking over with Thom Browne setting the stage with his new line for children.
It was a pleasant surprise to see, instead of adult men decked in the brand’s fall collection for its presentation at the Paris Men’s Fashion Week on the 24th of January 2021, a comical short film of children ranging from ages 6-10 in formal Thom Browne wear struggling to appear serious in front of (of all things!) typewriters, before they finally gave in to their childish side, tossing paper around and jumping on the desks.
“What they have on is very tailored, very strict, and you would think that they would have acted differently than they normally do as kids, but they were exactly the same,” Browne says. “They were playing and running around just as much as they would’ve been in any other clothing. It was great to see.”
The Thom Browne Childrenswear, which has now officially launched, offers signature styles in the same make and quality of the adult line, including medium-grey super 120s wool twill suits; Chesterfield overcoats with velvet top collars; cardigans with the brand’s four-bar detail, and classic white oxford shirts. Additional styles include classic sweats in loopback jersey, and down ripstop vests and puffer jackets with four-bar details.
The new line will be sold in the designer’s stores, online and at select wholesale accounts around the world. Prices include short- and long-sleeved T-shirts for $322; shirts from $336; knits from $658, and, skirts and pants from $891 to $952.