The Good Face Project, the world’s largest data-driven index of cosmetic ingredients, has announced the availability of its new app for iOS mobile devices. Using powerful AI algorithms, the app prompts users to answer questions regarding their skincare needs and goals, factoring in lifestyle choices and other natural elements, to provide a personalized, shoppable skincare regimen of clean beauty products available on the market.
The Good Face app is providing consumers with the space to discover the safest and most effective products, and offering beauty brands insight into consumer needs. With a commitment to clean beauty and a founding team of engineers and data scientists, the Good Face Project has analyzed more than 45,000 products and graded over 80,000 individual ingredients across 15 dimensions of safety, effectiveness, and cosmetic benefits.
The Good Face Project provides users with a completely data-driven analysis of the best brands and products on the market, specifically tailored to their needs. The deep learning engine behind The Good Face Project continuously analyzes scientific data to weed out harmful ingredients that may otherwise be included in top-selling products.
“Each year, nearly 3,000 new beauty brands are launched in the U.S., and while there never seems to be a lack of options when it comes to makeup and skincare, there is still a major lack in regulation,” said Iva Teixeira, Co-founder and CEO of The Good Face Project. “Some of the industry’s top brands are still including ingredients like formaldehyde and carcinogens in their products, making them entirely unsafe to use, but not regulated enough to be pulled from shelves. This was the impetus for founding The Good Face Project alongside my co-founder, Lena Skliarova. The launch of the Good Face app is a huge step forward in our continued commitment to put consumers at the centre of the beauty industry and empower them with information about the products they’re using.”
The app’s business model is to serve as a combined source of shopping and ingredient research, with links to purchase products on affiliate partners including retailers Amazon, Ulta, Sephora, Credo Beauty, Follain and Detox Market. Its other selling point is an AI-driven product recommendation tool based on an individual user’s preferences, including age, skin type and skin concerns. The app recommends products to consumers with a percentage match for their profile.
The app also features a more in-depth index that brands can join if they are willing to share certain information with the platform. “We review their formula and ask them what percentage concentrations of any ingredients might be egregious,” said Teixeira. “They have to show us where the ingredients came from.” Brands with products receiving the app’s “Good Face Approved” label include Suntegrity, OY-L, Odele and 100% Pure.
According to Teixeira, the company said it is willing to help brands reformulate products if they have concerns over a poor rating. In addition to the consumer-facing app, the company is also working with two cosmetics manufacturing companies to develop clean formulations. “It’s a very collaborative and very productive conversation, but of course, it can start out being kind of an unhappy one.”
Source: PR Newswire and Glossy