Tag: espa
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The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Bauer and marketing website The Drum found that ‘unique, fleeting and personal’ experiences…