In today’s world it is rare not to think of international luxury brands using African design elements as cultural appropriation. But the recent collaboration between Loewe and the ‘Knot On My Planet’ (KOMP) campaign and its global ambassador Doutzen Kroes has made a notable contribution in changing this perception.
At the heart of the KOMP campaign is the aim to stop elephant poaching, prevent trafficking and end the demand for ivory. This is in response to the elephant watch camp statistics which states that about 30 thousand elephants are killed each year, that is one elephant every 15 minutes.