Search results for: “cartier”
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Hermès Recreates its Famous Silk Scarf Pattern on a New Limited Edition Arceau Timepiece
French luxury brand Hermès has released a new limited edition Arceau timepiece that features a dial with the striking motif seen on its highly sought after Astrologie Nouvelle silk scarf. And it’s a beauty. First created in 1963 by Françoise Faconnet, the design was later reinterpreted by Cyrille Diatkine for autumn/winter 2012. Described as “orderly chaos” by Cyrille Diatkine,…
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4 Tips for Choosing the Perfect Timepiece to Complement Your Suit
Your formal outfits are some of the most showstopping pieces you’ll wear, and while they can do the talking all on their own, pairing them with a luxury watch can take your look to the next level. Here, Dan Galloway from Ramsdens Jewellery shares his tips for choosing a timepiece that complements your suit. A well-tailored suit…
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The 5 Most Luxurious Jewelers in the World
For more than a millennia gold, precious gems and jewels have been coveted by the wealthy. Partly because of their rarity and uniqueness, after all the entire world’s gold reserves laid out would just cover a football pitch a meter or so high, the glittery stuff has been seen as true sign of wealth and…
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Sotheby’s is Curating Luxury Experiences For Millennials
Last month, Sotheby’s hosted its auction in Hong Kong, and it was remarkable. With a span over a multitude of categories, from fine wines, champagnes, modern and contemporary art, diamonds and jewelry to East Asian art and curiosities, it’s estimated value exceeded $1 billion. Their curiosity section presented “masterpieces from across time and geographical space, from Ice…
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Johannesburg’s Sandton City Mall to Welcome French Luxury Brands in 2019
When globally-acclaimed fashion brands decide to set up shop in Africa, it is typically Johannesburg’s Sandton City mall they look to. The shopping center located in the city’s affluent Sandton neighborhood has carved a niche for itself in the luxury retail space. Three years ago, Sandton City opened its “Diamond Walk” wing. The designated area…
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Boucheron Restores 18th Century Mansion, Place Vendome
A gleaming necklace in Boucheron’s shop window in Paris’s Place Vendome features dozens of lifelike hydrangea blossoms made from mother-of-pearl and diamonds, framing a 43-carat pink tourmaline. Shoppers who enter the restored 18th-century mansion, which reopened recently after a sweeping restoration by parent Kering SA, can slip out with their purchases via a secret door through…
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Trend Alert! Omni-Channel Experiences By Luxury Brands
Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating seamless experiences through multiple resources, Omni-channel, is certainly the future of retail, and for…
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Luxury Brands Burn Their Own Goods?
Every winter the Tuscan workshops of Stefano Ricci, a high-end menswear label, box up the year’s unsold products—from cashmere suits and silk ties to finely woven cotton shirts—and send them off on trucks to be burned. Then Stefano Ricci’s accountants get to work claiming a tax credit for the operation. “It’s a very sad day,”…
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Luxury Cars: A Challenge to the French
France is renowned as the world capital of luxury but they have not been able to develop luxury brands in the car industry, despite all the expertise in leveraging the touch points of luxury (exclusivity, highest quality, finest creativity, selected distribution, powerful communication, magnificent locations) in soft luxury. Maisons such as Hermès, Louis Vuitton, Dior, Chateau…
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Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting negatively on the brand. A report from Spotted notes that luxury brands…