Italian fashion brand, Roberto Cavalli, is making its way back into the global luxury scene – not with clothes and shoes that once dominated the world’s fashion luxury space, but with the launch of the Cavalli Tower, a $545million, 70-storey ultra-luxurious skyscraper in Dubai.
“This is an exciting chapter for the iconic Italian fashion brand, and I am thrilled to be launching Cavalli Tower just a few days before Milan Fashion Week to illustrate the fashion legend’s rebirth,” said Hussain Sajwani, the owner of the Cavalli brand and the founder of DAMAC Properties which was also involved in the creation and launching process.
Sajwani had bought Cavalli in late 2019 through his private investment company DICO Group, with the intention of revitalising the cherished and loved Italian fashion brand. Although the tower is the first project to launch, the businessman explained there are other plans to revitalise the once-famous luxury brand.
“We have invested in a globally-renowned talented design team. We plan to relaunch in key markets, and we have signed up for 5 stores in the last 18 months and also franchise partners in Europe, the Middle East and India. We plan to open a store in Miami in the next three to six months, signalling our relaunch into the North American market. Talking about the brand’s business, womenswear will maintain a leading position, while we plan to expand accessories, footwear and menswear,” he stated further.
Located in Dubai Marina, the beach-facing skyscraper boasts 485 units spread out on 70 floors of sheer luxury overlooking the beautiful Palm Jumeirah Island, with super-luxury section interiors branded by Cavalli.
Construction on the tower is due to begin in 2022 and the tower is expected to be completed in four years’ time. Award-winning architect Shaun Killa, who also created the unique Dubai Museum of the Future, designed it.
The Cavalli Tower is divided into three sections: the first floors are considered luxury, the middle section is considered upper luxury, while the top floors offer super luxury features and finishes to residents.
Regardless of which section your home is in, every home is guaranteed a beautiful sea view. Luxury and upper luxury sections will have access to their own sky pool and sky gardens, while the super-luxury category boasts an infinity pool, a cigar lounge and a private pavilion where residents can host their own private dinner parties and hire their own chefs.
Every home in the super-luxury category will either have its own private pool or jacuzzi and all units — whether a 2-bedroom apartment or a 5-bedroom duplex — will enjoy balconies and high ceilings promoting stunning sea vistas.
To complete the uber-luxurious feel is a four-storey-high Cavalli branded lobby that leads up to a dazzling skylight. The interiors are finished out in marble finishing and wood parquet flooring while a steep wall water fountain and other water features offer residents and visitors soothing sounds of rainfall, emanating a relaxing and luxurious ambience.
Cavalli Tower boasts a Malibu Bay-like beach pool in the gardens, replicating the beach down to the smallest details, including artificial sand. Surrounding the 900 square metre pool will be food outlets and lush green surroundings, creating an oasis feel.
In terms of services, residents will be spoiled for choice. Apart from a 24-hour butler service and an a la carte housekeeping service, the tower also offers babysitting, personal training, valet laundry, in-room chef services, apartment styling, in-room gardening, event planning and in-house nursing.
Sajwani concluded: “Cavalli Tower embodies the Italian luxury legend’s global expansion into building sectors. My vision as owner of Cavalli is to innovate the brand in areas where I believe it could expand, all the while carrying forward Roberto Cavalli’s legacy by respecting its established fashion traditions and artistic leanings.”
Source: PR Newswire