Abuja, Nigeria – On Sunday, 15 December, 2019, Rare Dahlia, the go to perfumery for exquisite luxury fragrances for women and men located in Abuja hosted the unveiling of its new campaign titled “I am Every Woman”.
The “I am Every Woman” campaign celebrates the versatility of women and the men in their lives supporting them as they assert themselves and contribute to the development of society.
The campaign consists of a collection of 10 scenarios that show a woman transition through the multiples roles of her life. With the use of stunning imagery, it illustrates how women are multidimensional wearing multiple hats. She is Business Owner, Champion, Follower, Friend, Homemaker, Wife, Partner, Leader and Daughter. She embodies the effortless versatility that her life demands, and also reflected in her choices of scents and fragrances.
“I am married to my best friend. Because marriage is team work, we both constantly find ways to support and encourage each other. We ensure that our individuality continues to thrive within the context of our marriage. Whether it is going on a date or on a romantic getaway, I love spending quality time with my husband. I love it when he wears oud fragrances.” – Rare Dahlia Woman, I am Wife.
The Rare Dahlia woman is constantly aware of the phenomenal elements of being a woman, making her confident and unapologetic about the different roles she plays in life.
Rare Dahlia prides itself on its commitment to excellence through its provision of premium-quality fragrances and exceptional customer service designed to elevate a customer’s in-store experience. The campaign challenges viewers to see the world through its eyes of excellence, elegance, and exquisiteness.
For Rare Dahlia, your choice of fragrance can set your mood or communicate how you feel. Women love to wear many fragrances. Women know how to wear the right fragrance at the right time by taking a look at their selves from the inside out, transforming into the person they want to be … with the right scent.
Rare Dahlia believes in a world where women contribute to the social and economic development of their environment, with men as allies and partners as they attain greater prosperity and advancement in the world. Rare Dahlia consciously caters to the fragrance needs of men and women, empowering their customers to feel good and confident as they live their respective roles.
More photos below from the most talked about fragrance campaign of the season, shot by renowned photographers, Kelechi Amadi Obi (for locations in Abuja) and Remi Adetiba (for locations in New York City):
Credit:
Title – I Am Every Woman Campaign by Rare Dahlia
Creative Direction: BMGA Enterprise Limited
Producer: Gbemi Abudu
Photographers: Remi Adetiba (for New York) and Kelechi Amadi Obi (for Abuja)
Model: Imade Ogbewi ISIS MODELS AFRICA
Male Model: Mansoor Zeey TARISMODELS
Stylist: Youme
Make Up and Hair: Debola Inc (for New York City) and Bronzy Pro (for Abuja)
ABOUT RARE DAHLIA
Rare Dahlia, the go-to perfumery in Nigeria with an exquisite collection of luxury fragrances for women and men. From exceptional customer experience to the provision of high-quality products, Rare Dahlia is known for its commitment to excellence.
Located at:
The Wells Carlton Hotel & Apartments,
8 Gado Nasko Close, Off Jose Marti Street, Asokoro, Abuja, Nigeria
Follow us on Instagram: @rare_dahlia
For press related matters please email folashade.folayan@roberttaylormedia.com