French drinks group Pernod Ricard has purchased a majority stake in South African distillery Inverroche, which uses native Fynbos botanicals sourced from the Western Cape’s natural shrubland.
The deal was made by the company’s South African subsidiary Pernod Ricard South Africa and is expected to close shortly.
Founded in 2011 by Lorna Scott, Inverroche produces three gins – Gin Classic, Gin Verdant, Gin Amber – and two limited-edition releases, which are now sold in 15 countries around the world. Its portfolio also includes two rums and three liqueurs.
With a strong commitment to the local community, 70% of the distillery’s workforce are indigenous women from the surrounding area.
Scott will continue as stay on as both the company’s CEO and a shareholder in the business. Commenting on the deal, she said: “I am thrilled to partner with Pernod Ricard. The Group’s vast distribution network will enable Inverroche Gins to reach new consumers. We will be taking a luxury African brand to a large audience and sharing the story of our common heritage.”
In December, Pernod Ricard became a strategic shareholder in South African e-commerce platform Jumia, having had a relationship with the company since 2016.
The French drinks giant is now present in 13 African countries.
Paul-Robert Bouhier, managing director of Pernod Ricard sub-Saharan Africa, commented: “Inverroche Gins nicely complement our portfolio. We are excited to further contribute to their success in South Africa and to support their development throughout Sub-Saharan Africa.”
The financial terms of the deal were not disclosed.
Earlier this year, Pernod Ricard acquired Italian gin brand Malfy from New York-based Biggar & Leith. Malfy’s portfolio includes the Originale, Con Limone, Con Arancia and Gin Rosa gins.
Source: The Drinks Business