Search results for: “chanel”
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Trend Alert! Perfume Is Helping Luxury Brands Infiltrate The Beauty Industry
It’s no secret that fashion and fragrance have a natural attraction toward each other. Building a successful business in the realm of fashion often means expanding your horizon beyond a single entity. Valentino and L’Oreal recently announced their plans to launch a new beauty and fragrance line together, and it wouldn’t be the first time…
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The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Bauer and marketing website The Drum found that ‘unique, fleeting and personal’ experiences…
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Does Luxury Fashion Have a Plus Size Problem?
Despite the fact that the plus-size apparel market was worth an estimated $21.4 billion in 2016 — representing a growth of 6 percent — and the fact that two-thirds of American women are above a size 14, there remain huge gaps in the retail space for plus-size consumers looking to get involved in fashion. Nowhere is that more true than in…
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African Luxury Is Getting Into Anthropologie, Harrods And Vogue
The McKinsey Global Institute once famously described the African economies as “lions on the move.” But today it’s the continent’s “Lionesses” who are moving luxury markets around the world. Akosua Afriyie-Kumi, Swaady Martin and Adèle Dejak are all members of Lionesses of Africa—an entrepreneurship community with over 600,000 members that recently hosted Start-up Night! Africa in…
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Karl Lagerfeld Partners with Cosmetics Firm For Limited Edition Line of Make-Up
Multi-tasking fashion designer Karl Lagerfeld puts his hands on make-up, for a limited edition collection created in partnership with Modelco. The Chanel Creative Director – who also stands at the creative helm of Fendi women’s wear and his namesake brand Karl Lagerfeld – engages in the co-branding opportunity under his Karl Lagerfeld label. Sydney-based ModelCo has…
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Graphic Designers Discuss the Continuation of Logo Culture at Gucci and Fendi
Alessandro Michele sent out a few decapitated heads and a baby dragon down the runway last week at Gucci. They accessorized clothes that were dazzlingly representative of the “Frankensteins” we humans have become in the age of the Internet and iPhones, cherry-picking our personal aesthetics from vastly different cultures, societies, and zeitgeists, and stitching them together.…
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Opulence, flamboyance and utility: all the highlights from Maison et Objet 2018
Vegan, dry or otherwise, January is often a quiet month. For the interior design and furniture worlds, however, it’s one of the busiest times of the year. With many on a whirlwind tour of Paris, Stockholm, Cologne and Montreal – perhaps throwing in the Consumer Electronics Show into the mix in Las Vegas – it’s…
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Iconic Jewelry Designs For Every Collector
Exceptional jewelry designs never go out of style, and some get more valuable with age. This is particularly true with those iconic creations that started new trends in the high-end jewelry industry or were owned by nobility and royalty and passed down as family heirlooms from one generation to the next. Some jewelry pieces are…
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Trend Alert! 5 Fashionable Ways to Wear a Brooch
Brooch, which translates from the Celtic word ‘broc’ meaning ‘needle’, is an incredibly functional accessory. Brooches have been the centre of attention by fashion designers in the current seasons, and we cannot let this hot trend go unnoticed. The 21st century though has given this jewel a new life: it has become a hot catwalk…
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The Laws of Luxury Marketing To A High-End Consumer
According to Vincent Bastien, Professor of Marketing, HEC Paris – the first step is to understand that in the so-called luxury market, there are three possible strategies which are luxury, fashion and premium. The difference between these three strategies is huge. It does not change much in the eyes of most basic consumers, at least…