Search results for: “sotheby's”
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The World’s Oldest Porsche is Going Under the Hammer to Fetch $20M
The Porsche 356 is widely believed to be the first car to be built by the iconic German automaker. However, Porsche’s history of building cars is quite complicated and difficult to chart. The first car in the history to actually carry the Porsche name is the Type 64 – an endurance racing car of which just three…
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Sotheby’s is Curating Luxury Experiences For Millennials
Last month, Sotheby’s hosted its auction in Hong Kong, and it was remarkable. With a span over a multitude of categories, from fine wines, champagnes, modern and contemporary art, diamonds and jewelry to East Asian art and curiosities, it’s estimated value exceeded $1 billion. Their curiosity section presented “masterpieces from across time and geographical space, from Ice…
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The Laws of Luxury Marketing To A High-End Consumer
According to Vincent Bastien, Professor of Marketing, HEC Paris – the first step is to understand that in the so-called luxury market, there are three possible strategies which are luxury, fashion and premium. The difference between these three strategies is huge. It does not change much in the eyes of most basic consumers, at least…