Search results for: “paris”
-
8 Fashion Films You Need To See In 2018
Whatever your stance on the world of cinema, as a bonafide fashion devotee, there are some films you simply have to see. Whether it’s an insightful documentary into a designer’s first collection at the helm of a major fashion house or a vintage classic with impeccable costumes , these are the films every self-respecting fashion gal should…
-
Garden is the New Black in Fashion
An invasion of floral dresses has taken over luxury brands’ stores. Relaxed shapes, long hems, and a spring summer feeling have also been worn by the Duchess of Sussex — who donned an Oscar De La Renta dress at the wedding of the late Princess Diana’s niece — amongst others. But the floral style and the gardening trend have not just…
-
Style House Files in Collaboration with NEPC Launch 2018 Pop -Up Season Ahead of Lagos Fashion Week
Lagos, Nigeria. Beyond the runway and excitement of fashion week, trade shows and pop ups have proven to be a successful avenue for providing direct access to consumers, showrooms, retailers, buyers and editors across the world. This season’s trade shows are sponsored by the Nigerian Export Promotion Council (NEPC) in collaboration with Style House Files (SHF).…
-
Is The Beauty Industry Ready for Transparency?
Consumers around the world are demanding transparency and authenticity in every facet of their lives. This is manifested in our political climate, in the fast-changing world of advertising, in our fixation on natural and organic foods—and, increasingly, in the call from consumers for transparency in beauty. But what does “transparent beauty” really mean? Is it…
-
ASPIRE Pick of the Week: Louis Vuitton Creates the Official FIFA World Cup Trophy Case for a Third Time!
Louis Vuitton recently unveiled the 2018 FIFA World Cup Russia Official Match Trophy Case, marking the Paris brand’s third participation in the world’s largest sporting event. This trophy case was designed to store the most decorated piece of silverware in football. The French luxury brand offered their services to produce the bespoke piece for the…
-
Is ‘Digital Wellness’ Really The Answer?
As with many industries, healthcare is being disrupted by technology. Large giants such as Google, Qualcomm, and Apple have been piloting digital solutions with European healthcare providers for a number of years now, with European trying to play catch-up with the United States – and with the latest announcement from Apple focusing on ‘digital wellness’ at its Worldwide Developer Conference,…
-
ASPIRE Pick of the Week: Ozwald Boateng On Africanism
Savile Row tailor and celebrated British designer Ozwald Boateng OBE writes an essay for Vogue on his new ‘Africanism’ collection and why it was so important for him to unveil it at Arise Fashion Week in April 2018. The rebirth: African luxury redefined with every stitch, a fusion of woven heritage and modernity, rich in texture, colour…
-
The Experience Economy: Marketing Fad or a Future Money-maker?
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand. In the lexicon of marketing terminology, ‘experiences’ and ‘millennials’ often go hand in hand. A study by media group Bauer and marketing website The Drum found that ‘unique, fleeting and personal’ experiences…
-
African Luxury Is Getting Into Anthropologie, Harrods And Vogue
The McKinsey Global Institute once famously described the African economies as “lions on the move.” But today it’s the continent’s “Lionesses” who are moving luxury markets around the world. Akosua Afriyie-Kumi, Swaady Martin and Adèle Dejak are all members of Lionesses of Africa—an entrepreneurship community with over 600,000 members that recently hosted Start-up Night! Africa in…