ASPIRE Pick of the Week: Nobu Hotels to Open its First African Division in Morocco

Nobu Hotels, owned by chef Nobu Matsuhisa, American actor Robert De Niro, and, American film producer and businessman, Meir Teper, has announced that it will be opening its first African hotel, Nobu Hotels and Restaurant Marrakech, in Morocco.

Nobu Hotel to open hotel in Marrakech Morocco
Nobu Hotel, Portman Square London. Image courtesy of Nobu Hotels

Located in the historic Hivernage district, mere steps away from the heart of the city, souks and vibrant Djemaa el-Fna, Nobu Hotels and Restaurant Marrakech hopes to capture Moroccan heritage while keeping contemporary grandeur at the forefront. It is a collaboration between Hivernage Collection, MC Hotels (the owners of the Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

Nobu Hotels is planning to marry hospitality with luxury while retaining the Moroccan culture, just as it did here in its lobby in Los Cabos, Mexico
Nobu Hotels is planning to marry hospitality with luxury while retaining the Moroccan culture, just as it did here in its lobby in Los Cabos, Mexico. Image courtesy of Barbara Kraft via Architectural Design

The hotel will be a transformation of the existing Pearl Hotel Marrakech into a luxury lifestyle destination, complete with 71 spacious guest rooms and suites, a selection of dynamic dining venues and rooftop spaces, a 2,000 sq. ft luxurious spa and fitness centre, indoor and outdoor swimming pools and meeting and event space.

The Nobu Hotel and Restaurant Marrakech can expect to have a minibar just like this one in its Palo Alto counterpart
The Nobu Hotel and Restaurant Marrakech can expect to have a minibar just like this one in its Palo Alto counterpart. Image courtesy of Barbara Kraft via Architectural Design

Speaking on this development, Ahmed Bennani, President at Hivernage Collection, said: “The partnership with Nobu Hospitality in the launch of the Nobu Hotel and Restaurant Marrakech will enable our existing Pearl Hotel to be taken to the next level. It is further significant as the launch in Marrakech will be the first Nobu Hotel in Africa.”

The hotel is expected to be operational by the third quarter of 2021.

Source: Luxury Travel Magazine