According to the annual AfriAsia Bank wealth survey for 2018, Africa is now home to 155 000 dollar millionaires and 24 dollar billionaires. These affluent Africans were collectively responsible for more than R84 billion ($6 billion) in revenue from the sale of luxury cars, top-end watches, private jets, yachts – and liquor.
The study also reports that the continent’s super-rich are increasingly spending on luxury liquor products like cognac and single malt whisky, especially in Nigeria and South Africa. High-net-worth individuals are usually very private people, so the study relied on interviews with the professionals and institutions that handle the affairs of the elite, such as wealth managers, brokers, and high-end hoteliers.
According to the interviews, these are 10 of the most popular liquor brands among Africa’s super-wealthy right now.
Remy Martin Louis XIII
Type: Cognac; Price: USD3580
A legendary Cognac from the prestigious house of Remy Martin, containing Grande Champagne eaux-de-vie aged between 40 and 100 years and packaged in a gorgeous Baccarat decanter.
Chateau Lafite Rothschild
Type: Wine; Price: USD1172
In order to guarantee the authenticity of bottles of Château Lafite Rothschild, an authentication seal has placed on all capsules of bottles labeled since February 2012. The seal consists of a unique “bubble code” that cannot be reproduced, which is associated with an alphanumeric code.
Gran Patron Burdeos
Type: Tequila; Price: USD572
Gran Patron Burdeos Anejo Tequila is distilled at 55 percent alcohol volume from the finest blue Agave grown in the highlands of Jalisco, Mexico. The Tequila is matured in a blend of American and French oak barrels and aged for a minimum of 12 months. It is then distilled again before it is racked in vintage Bordeaux barrels, hand-selected from the great chateaux of France to add the distinctive flavours of vanilla, raisins and dried fruit found in the finest Bordeaux wine.
Johnnie Walker Blue Label
Type: Blended whiskey; Price: USD172
This is Johnnie Walker’s most prestigious whisky. Probably the most famous super-premium blend, made up of the finest old-aged malt and grain whiskies. The Cristal of the blended whisky world. Blue Label’s bold, multi-layered palate and silky delivery ensure that it sits unchallenged at the top of the Johnnie Walker pile.
Dom Perignon
Type: Champagne; Price: USD166
Dom Pérignon is a brand of Champagne produced by Moët et Chandon. It got its name from a Benedictine monk, Dom Pérignon, who was an important quality pioneer for Champagne wine but, contrary to popular myths, didn’t discover the champagne method for making sparkling wines.
Hibiki
Type: Japanese whiskey; Price: USD118
Hibiki Whiskies embody the soul of Japanese craftsmanship. They are a harmonious blend of Suntory’s Yamazaki and Hakashu malt whiskies and Chita grain whisky that resound with calm complexity and “Wa”; oneness.
The spirits produced at the three Suntory Distilleries, each with different micro-climates and water sources, taste strikingly different so that when blended, they to create a full orchestra of flavours and aromas.
Hennessy
Type: Cognac; Price: USD165
Hennessy is one of the most premium cognacs in the world with about 50 million bottles sold yearly, making Jas Hennessy & Co. the world’s largest producer of cognac. From the V.S, V.S.O.P to the X.O and every other brand of Hennessy, there is a unique taste that satisfies the cognac lover
Glenmorangie
Type: Single malt whiskey; Price: USD80
Glenmorangie has a wide variety of Whisky range. Core range is composed of a The Original brand with the new Extra Matured Series exploded sales in Glenmorangie market. Core range is found fruity, spicy and sweet with sherry impact. Extra Matured Series offer a variety of cask finishes like Sauternes, sherry and Port casks.
Moet & Chandon Champagne
Type: Champagne; Price: USD70
The very presentation of a champagne bottle is more or less an apparition of prestige, excellence and luxury. Moet and Chandon champagnes are an epic embodiment of these. There are a lot of qualities that make Moet and Chandon champagne range exotic and luxurious. From the sweet tasting bubbly liquid, the simple yet attractive bottle, to the price – there is luxury written all over the brand.
Veuve Clicquot Champagne
Type: Champagne; Price: USD50
Founded by Philippe Clicquot-Muiron in 1772, Veuve Clicquot is the first champagne to be called a “modern” champagne due to the advancements in the méthode champenoise made through the process of remuage. It played a great role in the recognition of champagne as a drink for the elites as it is seen now.
Source: Destiny Connect