Gucci Décor – Maximalist – Quirky – Whimsical

It’s no secret that Gucci’s new creative director Alessandro Michele has revived the brand like never before, with a sort of outrageously stunning maximalist vibe and a whole lot of playful quirky whimsicality.

 

Fans can look forward to an exciting new high – the fashion house is extending its range beyond the runway. Gucci announced mid last week that it will be launching Gucci Décor, marking its debut into the home range following Fendi, Armani, and Ralph Lauren, which all have their own home collection.

Gucci Décor is, of course, vivacious and fabulously eclectic. So far the range is limited to a few pieces – tableware and candle holders by Gucci-owned heritage porcelain brand Richard Ginori, upholstered dining chairs, metal trays and folding tables, folding screens and highly decorative cushions.

Like other lifestyle brands who have morphed from couture to cabinetry and cushions, Gucci has translated prints, palettes, decorative tropes and fabrics from its catwalk collections onto furniture and accessories.

A vanity seat is upholstered in floral jacquard with silver details and velvet cushions feature tassels and dazzling jacquard backs. This range is full of a romantic joie de vivre, with flora and fauna in riotous abundance.

Working with Florentine porcelain specialists Richard Ginori, originally founded in 1735, Michele has designed a range of patterned crockery featuring a green and white Herbarium decoration.

There are also idiosyncratic candle holders, which display Gucci patterns such as geometric chevrons and the talismanic “eye” design.

Animals from the Gucci Garden – bees, butterflies and cockerel heads – are rendered in porcelain, topping the lids of pots. Small incense holders feature 3D stag beetles, while bees support incense sticks.

The collection also includes scents in the form of candles and incense: Inventum (ancient damask rose blended with Taif rose), Fumus (birch, orange leaves and beeswax), Herbosum (tomato leaves, aromatic plants, long grass, basil and lemongrass) and Esotericum (Seville oranges, jasmine, leather and salt).

And ideal for creating that spectacular downstairs loo, or a lavish boudoir, is a range of wallpapers in silk, vinyl and paper. A postcard design taken from the pre-fall 2017 collection sits alongside a floral pattern from fall/winter 2015-16 and Michele’s take on the famous Gucci Flora design.

Full of petals and pizzazz, this collection isn’t for wallflowers. In the same way Michele has brought joy to the catwalk now you can infuse your home with a dose of beautiful Gucci exuberance.

Gucci Décor will be launched this September with a global roll-out in Gucci flagship stores, online at gucci.com and selected specialty stores. Starting prices is $194 for a candle, rising to $29,760 for a screen.

Sources: 

Inside Retail

CRFashionBook

Telegraph UK

Luxury Insider