There are many reasons why people choose to fly premium, and perhaps while this might not feature on their top ‘5 reasons why’ list, it is undeniable that the epicurean delights in this cabin are a perk that makes the flights more memorable. This is why top offerings like champagne and caviar are included in the menu of leading airlines from Emirates to Singapore airlines.
Only recently, Emirates obtained exclusive rights to serve top champagne on its flights; specifically bubblies from Moët & Chandon, Veuve Clicquot and Dom Pérignon. This contract means that from 2023 to 2024, Emirates would be the only commercial airline offering champagnes from these brands. Dom Perignon will be served in first class across all routes globally; Veuve Clicquot will be served in business class on routes to the Americas and Europe, and, Moët & Chandon will be offered in business class on routes to Africa, the Middle East, and Asia Pacific, including Australasia. Passengers in economy would also be able to purchase Moët & Chandon champagnes if they want.
No doubt, being the only airline to serve these top champagnes would increase the value of Emirates’ premium cabin. So far, Emirates has worked hard to ensure that its premium passengers enjoy the best bubblies: its Business Lounge in Dubai boasts a special Moet & Chandon bar and its unique wine cellar in France reportedly houses up to 6.5 million bottles that has allowed it to serve rare wines such as the Dom Pérignon Vintage 2003 Plenitude 2 on select routes.
For now, other airlines would have to contend with serving premium champagnes from other houses onboard while they work to include attractive luxury options in other categories like onboard amenity kits and even the meals served in-flight. Their wine list is no less remarkable — Qatar Airways serves Krug 2004 champagne in its first class while Etihad offers Champagne Charles Heidsieck, Blanc des Millénaires 2004 in its own first class. Air France serves passengers Piper-Heidsieck 2006 Rare Millésime Champagne in its premier cabin while those in economy can enjoy a drink from the Fleur de Champagne Brut 1er Cru, the signature cuvée of a family-owned and independent wine producer since 1859.
But in the end, none of these champagnes are a Dom Pérignon or a Veuve Clicquot or even a Moët & Chandon. And having exclusive rights to serve them onboard has definitely put Emirates ahead. For now at least.