Rihanna has teamed up with Caroline Scheufele, Chopard co-president and creative director, to produce a collection of jewels titled, “Rihanna loves Chopard”. It includes high jewelry pieces and a collection of limited edition jewels made with “Fairmined” gold. The luxury brand released two images of the Rihanna ♥ Chopard Haute Joaillerie Collection that were officially unveiled May 2017 to commemorate the 70th anniversary of the Festival de Cannes red carpet and celebrate Chopard’s 20th year as the official partner of the Cannes Film Festival.
Chopard said the high jewelry collection is inspired by Rihanna’s island roots—the lush gardens of Barbados and the bright colors of Carnival. Rihanna hosted an intimate dinner at Cannes for around 100 guests to celebrate the release of the new line.
The second collection is the limited edition Rihanna ♥ Chopard Joaillerie Collection, defined by minimalist geometry and sharp, clean lines. It is based on Chopard’s classic Ice Cube shape with a mix of what the luxury brand describes as “a synergy of urban modernism and pure design.”
Crafted from ethical 18k Fairmined rose gold, the nine-piece capsule collection is available with icy polished or diamond set gold cubes. “Fairmined” is an assurance label that certifies gold from empowered responsible artisanal and small-scale mining organizations who meet world leading standards for responsible practices.
“I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can’t believe,” Rihanna said in a statement.
“Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” Scheufele added. “With her unique style, she redefines the way people see and wear jewelry.”
The collection’s unveiling coincided with the release of a global advertising campaign featuring Rihanna. Pieces are available from June with pre-orders online.
Source: pursuitist.com